Interesting piece and worth the read. The term "defensible primitives" can actually be thought of as "The Law of The Mind" which is one of the 22 immutable laws of marketing by Al Ries and Jack Trout. Also another principle from the 22 laws of marketing called "The Law of Category".
Interesting piece and worth the read. The term "defensible primitives" can actually be thought of as "The Law of The Mind" which is one of the 22 immutable laws of marketing by Al Ries and Jack Trout. Also another principle from the 22 laws of marketing called "The Law of Category".